Destination DC (DDC), the official destination marketing organisation (DMO) for Washington, DC, continues its expansion into China, Washington, DC’s top overseas market, by becoming the first DMO in the United States to officially partner with WeChat(known as “Weixin” in China).
“By expanding our partnership with WeChat, we are able to communicate with potential Chinese visitors on the platform they use most. We can also enhance the visitor experience for more than 300,000 Chinese travelers who visit Washington, DC every year,” says Elliott L. Ferguson, II, president and CEO of DDC.