Hello Jeanette

This is an update to remind you of our next four Masterclass training classes, I hope you find these of interest.

The Event Strategy Playbook

Online  |  20 November 2023  |  10:00 CET / 9:00 GMT   |  3 HRS

Are you rethinking your 3 – 5 year event strategy to create both a successful portfolio and a game plan for your flagship event(s)? Are you exploring the differing requirements of different generations of members? Are you reviewing the balance of in-person, virtual and hybrid events? 

This practical hands-on workshop will teach you a framework so that you can:

• Analyse your sector and its policy and practical drivers; what are the big conversations that are happening in your field?
• Develop an events strategy that sits in partnership with your association’s strategy
• Dive deep into your competitors and establish which ones to take seriously and which ones to consider partnering with
• Establish the balance of hybrid, virtual and in-person events
• Guide your team on developing an annual events calendar that delivers on your objectives

For more info & to book >>

Mapping your Event Market to Deliver Profitable Events

Online  |  21 November 2023  |  10:00 CET / 9:00 GMT  |  3 HRS

Do you need to rethink your events and their marketing and sponsorship sales strategies? Are you wanting to increase delegate numbers and ensure you don’t leave sponsorship and exhibitor income on the table? Are you seeking clarity on how your markets have changed in the last three years and how you can maximise that for profitable events?

This practical hands-on Masterclass will teach you how to:

• Analyse your market on a buy side / sell side basis
• Develop detailed delegate marketing plans (buy side) and sponsorship / exhibition sales strategies (sell side)
• Understand who are your “must attends” and media players
• Develop an Audience Curation plan that includes VIPs
• Create a PR plan that includes all relevant media; press, socials, bloggers

For more info & to book >>

Social Media Campaign Planning for your Association

Online Masterclass  |  12 December 2023  |  11:00 CET / 10:00 GMT  |  3 HRS

Social media is such an effective channel to reach existing members and new audiences, ensuring you are adopting the most effective methods is vital. This Masterclass will help you plan and implement effective social media campaigns in line with your association's goals.

Every social media campaign should have clear objectives, and each decision about the creative messaging, targeting and timing of campaigns should link back to these. You may want to use social media campaigns when leading up to key annual events, when launching new services for your members or when membership is coming up for renewal. 

In this Masterclass you will learn a seven-step process that we have designed to help you with the end-to-end management of a social media campaign. You will learn how to develop a strong, joined-up approach to your campaigns which in turn will have multiple benefits: greater trust and quality experience with your community and a higher ROI. 

Masterclass content:

• 7 steps of the campaign process – from planning to feedback
• Setting campaign objectives
• Identifying the best social media platforms for your campaign
• Determining budgets and campaign spending
• Developing key campaign messages

For more info & to book >>

Create a Digital Marketing Strategy for your Association

Online Masterclass  |  23 January 2024  |  11:00 CET / 10:00 GMT  |  3 HRS

When growing your association, your digital marketing strategy has never been so important in this ever-more digital world. Having a clear, robust strategy will help you to attract and engage with new and existing members, and make sure your team is moving the association forward in the same direction.

In this masterclass, you will learn how to identify your target audience and use tools such as Google Analytics to understand the digital opportunity for your association and where you need to be. From there, you will learn how to create clear objectives and actions and make the best decisions for your association about where you spend your time and resources with digital marketing.

The masterclass centres around how to create and measure your digital marketing plan in order to make better decisions for your online activity. This is not so much about the hands-on implementation of digital tactics, but how to gather insights from tools like Google Analytics, keyword tools, and audience insight tools so that you can develop a clear picture of where your association is now and work out how to improve your results. 

Masterclass Content

• Identifying the digital opportunity for your organisation
• Using insights and analytics tools to make informed decisions 
• Understanding your target audience
• Setting goals and planning your digital marketing strategy 
• Knowing what you are going to track and measure from the start 

For more info & to book >>

If you have any questions about these, please email me back.

Selina

Selina Sampson
Events Manager