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Dear Jeanette,

If you’re reading this, you already know that meetings matter. You know they help spread knowledge, change agendas, resolve conflicts, push things forward. And that’s why you might be feeling a little jaded by your social media feed right now. It seems we’ve been talking about formats ad nauseam. Is everything going virtual? Will in-person meetings come back when the pandemic is over? What about multi-hub? Is hybrid the answer?

The cancellation of in-person meetings has created the impression that how we meet is the most pressing question, when, in truth, it remains subordinate to a more fundamental one.
And here the pandemic has changed nothing.
 
The question every association needs to ask before deciding how they are going to meet is why they are meeting in the first place. What, exactly, are they trying to achieve?
 
In this meetings-focused edition of AMI we explore what the future has in store for international association meetings, without ever losing sight of that crucial, underpinning why.
 
And in turn we discover that how is not just about finding the best tech, it’s about sustainability, inclusion, accessibility, achieving the best learning outcomes. It’s about legacy.
It’s about why.
Enjoy the magazine,
James Lancaster, Editor, AMI
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