Conference Matters, 07-2022
Holland, a destination of innovation

www.conferencematters.nl
UNStudio: conference centres of the future
Conference centres need to find additional value beyond their core purpose. They could be transformed into multipurpose buildings that are sustainable, inviting and connected to metropolitan city life. Design and architecture agency UNStudio has an outspoken vision on future-oriented conference centres.
BRANDED CONTENT
‘Our innovations help organisers be succesful’
In January 2023, we will find out whether Jaarbeurs Utrecht has won the title of the Netherlands’ Best Convention Location of 2022. “It would be the crowning glory of the way in which we host conventions and events in a sustainable and innovative way”, says Sales Manager Niek Krebbers. Read the interview.
What’s the meeting power of the Netherlands?
The small country of the Netherlands plays a well-deserved role in the global meeting industry. Although competing with big, wealthy opponents sometimes feels like David and Goliath, it can also have a surprising winner, much like this biblical battle. Conference Matters asked its expert panel how the Netherlands can strengthen its international position as a meeting destination.
BRANDED CONTENT
The Hague aims for global lead in event design
The Hague has outgrown its status as hidden gem of Europe. The city of peace and justice offers its partners the opportunity to learn all about event design. Read our interview with Bas Schot, head of The Hague Convention Bureau.
What organisers can learn from hotel managers
There are few hotel managers in the world with more experience than Roberto Payer, who worked for Hilton during 52 years, mostly in Amsterdam. In his first column for Conference Matters, he points out the differences between hotel managers and conference organisers What can they learn from each other?
BRANDED CONTENT
Your next meeting in green surroundings 
Welcome to De Werelt in Lunteren, the Netherlands’ most central location. It features 15 conference rooms, a restaurant, a spa, 125 hotel rooms, and the Veluwe nature reserve in its backyard. Share knowledge, inspire others and make connections in the calm and spacious nature of De Werelt.
Greg Shapiro stirs up events with humor
The Dutch-American stand-up comedian Greg Shapiro gathered world fame with his vocal impersonation of Donald Trump in the viral ‘Netherlands Second’ video. He became a popular speaker at business meetings. “Humor is the safest option at a serious event.” His insights are much more than a laugh.
BRANDED CONTENT
Rotterdam Ahoy brings excitement to life 
Rotterdam Ahoy is well-known as an event location in the Netherlands and far beyond. In 2021, some 183 million viewers from around the world watched the Eurovision Song Contest unfold in a spectacularly smooth way. Since then, Ahoy has opened a brand new, advanced and sustainable convention centre that features the country’s largest auditorium. What's the secret of Ahoy?
IBTM World: what will events look like in 2030
Cultural connections are the main focus of IBTM World, the leading global event for the meetings, incentives, conferences and events industry, which takes place at Fira Barcelona from November 29 to December 1. Read more.

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BRANDED CONTENT
World Forum: ‘Power to surprise is part of our DNA’ 
For more than 50 years, World Forum The Hague has been a familiar setting for large and important events. With its facilities, atmosphere, appearance and extensive security protocol, the venue provides visitors with an unforgettable convention experience. Read the story of General Manager Michiel Middendorf.
How organisers and cities make a sustainable match 
Conferli released a practical new feature that helps associations get matched to a city that focuses on the same Sustainable Development Goals. This helps to contribute to creating a positive impact or legacy of a conference. Read more.
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