Hi Jeanette 

AAE's new Event Playbook training is of the most important support for associations and societies to enable them to secure the commercial success of their events portfolio and flagship conferences.

This Masterclass series has been designed to help event specialists work through the purpose and design of their conferences and events, with tried-and-tested frameworks and tools, to ensure that they deliver impact and transformation; for delegates, sponsors, the sector, and their association, both commercially and for their strategic objectives.

The series includes:

The Events Strategy Playbook
Structuring and developing your 3-5 year events strategy to deliver a successful portfolio
See special AAE member discount below

The Event Market Mapping Playbook
Creating a blueprint to shape your marketing, sponsorship and PR execution plans

The Event Content Playbook
9 frameworks and strategies to maximize your event content design and delivery

The Event Marketing Playbook
Creating a blueprint to shape your marketing, sponsorship and PR execution plans

The Event Sponsorship Playbook
6 frameworks, checklists and strategies to achieve optimal sponsor and exhibitor sales

The Event Budgets Playbook
6 models, checklists and frameworks to ensure effective pricing and budgeting for profitable and successful events

View the Masterclass Schedule

AAE is the exclusive provider of training on the Event Transformation Methodology for associations, specifically designed and tutored by Sasha Frieze, an award-winning events strategist, who has distilled over thirty years' and a thousand successful conferences and events’ experience into the system. It is unlike any other methodology in the events industry.

Request the Event Playbook Masterclass Brochure [PDF] >>

Discounts

If you have three or more people to attend one masterclass, or one person to attend three or more masterclasses, you will receive 10% discount for all these delegates. To arrange this contact me at events@associationexecutives.org

If you have any questions, please email me back.

Many thanks,

Selina

Selina Sampson
Event Manager
Association of Association Executives