Hello Jeanette

Here are AAE's Upcoming Masterclasses that you may be interested in.

Create a Digital Marketing Strategy for your Association

Online Masterclass  |  10 October 2023  |  10:00 BST / 13:00 CEST  |  3 HRS

In this masterclass, you will learn how to identify your target audience and use tools such as Google Analytics to understand the digital opportunity for your association and where you need to be. From there, you will learn how to create clear objectives and actions and make the best decisions for your association about where you spend your time and resources with digital marketing.

Masterclass Content

• Identifying the digital opportunity for your organisation
• Using insights and analytics tools to make informed decisions 
• Understanding your target audience
• Setting goals and planning your digital marketing strategy 
• Knowing what you are going to track and measure from the start 

For more info & to book >>

Mapping your event market to deliver profitable events

Online Masterclass  |  25 October 2023  |  09:30 BST / 10:30 CEST  |  3 HRS

This practical hands-on Masterclass will teach you a visual tool so that you can:

• Analyse your market on a buy side / sell side basis
• Develop detailed delegate marketing plans (buy side) and sponsorship / exhibition sales strategies (sell side)
• Understand who are your “must attends” and media players
• Develop an Audience Curation plan that includes VIPs
• Create a PR plan that includes all relevant media; press, socials, bloggers

For more info & to book >>

The Event Strategy Playbook

Online Masterclass  |  31 October 2023  |  13:00 BST / 14:00 CEST  |  3 HRS

Is your industry in flux post-pandemic?  Are you exploring the balance of in-person, virtual and hybrid events? This practical Masterclass will teach you a framework so that you can:

• Analyse your sector and its policy and practical drivers; what are the big conversations that are happening in your field?
• Develop an events strategy that sits in partnership with your association’s strategy
• Dive deep into your competitors and establish which ones to take seriously and which ones to consider partnering with
• Establish the balance of hybrid, virtual and in-person events
• Guide your team on developing an annual events calendar that delivers on your objectives

For more info & to book >>

Effective chairing: making your committee meetings more productive

Online Masterclass  |  21 November 2023  |  12:00 BST / 13:00 CET  |  3 HRS

Great chairs make great meetings. They serve the meeting and all of the participants to create the most effective organisations. Contributers are heard, ideas are brought together to create value, decisions are made and actions defined clearly. Effective meetings are a joy to attend.

This Masterclass will refine your skills as a chair, and provide more strings to your bow to effect change and action. It will take your chairing to the next level. The tutor will bring new ideas and stimulations to get you thinking. You will also work together to carve out your individual path to progress. 

For more info & to book >>

Many thanks

Selina

Selina Sampson
Events Manager
Association of Association Executives