As travel regains global momentum, the demand for in-person meetings has surged and incentive travel is booming. According to the Incentive Research Foundation 2023 Trends Report, participation in incentive travel is set to increase by 48 per cent in 2023 and 61 per cent in 2024, as organisations look to in-person events to build bonds between in-office and remote workers.

With attendees increasingly seeking one-of-a-kind experiences, one approach for event planners to curate unique and interactive programmes that enhance attendee engagement is to take advantage of leisure events in their destination of choice.