Attend Asia Pacific’s most definitive Business Events industry conference and gain benefits on the following: Identifying the key areas and trends for business opportunity and success within the global conference, meetings and exhibition sectors Discovering and leveraging on new factors that drive businesses to a destination Addressing challenges faced by second-tier destinations in branding and marketing to the European association market  Analysing strengths of second-tier destinations in attracting international Business Events  Discovering key tactics to attract businesses from China and India  Avoiding pitfalls and risks that impact your destination’s legacy  Acquiring negotiation skills from industry leaders for maximum business returns Gaining valuable real-life knowledge from top CEOs and consultants through the much sought-after CEO Deep Dive Mastering crucial aspects of leadership, technology and media in the Business Events industry         REGISTRATION FEE FIRST DELEGATE SUBSEQUENT DELEGATES Standard Delegate Fee RM600 (USD150*) RM500 (USD120*) *Conversion as of 25 October 2018 Discount code: HQBEPG   Penang Convention & Exhibition Bureau No. 14A & 16A (First Floor) The Whiteaways Arcade, Lebuh Pantai, George Town, 10300 Penang, MALAYSIA T/ +604 261 6161   F/ +604 261 6171   E/ info@pceb.my   Click here to view the newsletter in a different window

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