Hello Jeanette

Welcome to your four-weekly update from the AAE.

This week, we have: An update on our next Showcase and Masterclass in the next two weeks, and to let you know about how you can now access on-demand, the very successfiul "What the Hell is Hybrid?" conference. We also remind you about the Association Awards!

Online Learning Showcase

Thursday 6 May - Morning - Online

A morning of learning about Online Learning Systems and how best to select them

See demos of systems used by:

• European Lung Foundation
• Grain and Feed Trade Association
• Chartered Institute of Marketing
• Royal Aeronautical Society
• BACP
• Nutritional Therapy Association
• and many more...

Learn about:

• "How to select an online learning system provider" - independent advice session
• What others are considering - in the discussion session
• LMS & Other learning platforms
• Mobile apps
• CPD solutions
• Pre-certification 
• Authoring Tools
• eLearning content
• Integration with your systems
• Low risk try-before-you-buy approaches

Masterclass: How to improve your Association website

11 May, 10:00 - 11:30 BST | 11:00 - 12:30 CEST | ONLINE 

In this masterclass, you will learn the key elements of a successful website for Associations specifically, and how to start implementing improvements to your website to get the best possible results. 

Introduction & Investigation

• What does a good Association website look like?
• Understanding the experience for your website visitors – is it easy for people to navigate the website and find what they are looking for?
• How to find out what’s working well and what needs to be improved – improving the user experience on your website 
• Exploring and mapping out priorities for your Association website

Website Optimisation

• Your checklist for an updated and engaging website (our 8-step checklist for Associations)
• Website content – understanding your audience and why they are visiting your website / how they’ve arrived at your website
• Importance of mobile friendly websites

On-demand Conference : What the Hell is Hybrid?

How associations can create valuable and viable truly hybrid congresses & events.

We are all facing the same questions:  

• How to plan ahead, signing contracts with venues, presenting plans and budgets to the board?
• How to communicate the hybrid model to your audience – differentiating the on-site and online benefits and setting tiered registration fees?
• What to sell to sponsors and exhibitors – which exposure we can give them in a hybrid model, onsite and online?
• How to plan the hybrid budget model - is it double the cost and double the risk?
• How to create a real and effective synergy between the online and onsite participants?

Yet not planning or waiting for answers is not an option!  The digital era and the abundance of opportunities to share knowledge online are nullifying the geographical boundaries and audience loyalty.  Associations that will not fix their online presence in the changing landscape may easily find themselves chasing a rapidly decreasing audience in a fight for their ’market share’. Associations must have and demonstrate solid plans for a constant presence to keep audience loyalty.

In this AAE conference, we address and discuss these burning questions and share our experience and knowledge.

The conference includes five presentations with Q&A, three panels, and two workshops. You can join the post-event online discussion too.

• 92% of delegates said the content was useful to improve their own events
• 90% of delegates would recommend this event to colleagues

Enter the Association Awards 2021 in over 19 categories. Hundreds of executives have nominated their colleagues, projects and associations in recent years, this is why you should submit a nomination this year:

• Be recognised for excellence!
• Show your members the quality of the work you produce for their organisation
• Enhance your organisation's brand and reputation with a great PR opportunity
• Receive recognition that can support your career progression

View the categories, deadlines and more information here: 
International Awards >>  |  European Awards >>  |  UK Awards >>