Hello Jeanette

This is your four-weekly update on our Masterclasses education programme.

Please review them and also forward to any colleagues who you think may be interested.

The masterclasses are high-quality online education from recognised experts with practical advice, guidance and tips. This association-specific education will enable you to enhance your organisation and the service you provide your members. 

If you don't see masterclasses that you or your colleagues need then tell us about it here.

Why not consider an "in-house" masterclass for your whole team? View how this could work >>

The Masterclasses are for 2-3hrs and One-day Masterclasses are held in two half-day sessions on separate days.  

Planning your associations hybrid events

Tuesday 24 May, 09:30 - 16:30 BST

The masterclass will be held in two 3-hour sessions split with a 1-hour lunch break (please supply your own coffee & lunch!). We'll take advantage of group exercises and online collaboration tools. Come prepared to fully engage.

Our trainer, Sasha Frieze, distilled her decades in the commercial conference industry and advising associations and non-profits into an Events Masterclass delivered over two 3-hour sessions. 

This masterclass will help you get clarity on considering the options and formulate a plan of action. 

To book this masterclass please do so online here >>

On-demand Masterclasses

The Blueprint for CRM
Demonstrating how best to consider CRM for your organisation from the business strategy viewpoint, the elements that make up CRM, and  introducing the 'Member Management Framework' to help understand the role of CRM.
Mini Masterclass  |  1hr 30 mins
More details >>

Intelligent Personalisation
Using data to achieve "right message, right person, right time". Organisations need to be as effective as possible in their communications and the experience provided to their stakeholders. Using data ‘intelligently’ for personalisation with CRM and Marketing Automation is the approach leading effective associations are taking to take full advantage of this for greater effect. 
Mini Masterclass I 1hr 30 mins
More details >>

Be a Data Detective
A forensic approach to member segmentation and maximising the data asset 
Mini Masterclass I 1hr 30 mins
More details >>

Integrate your Events system and CRM
Establishing  the importance of integration as part of your strategy, to build and grow your events. You will be introduced to the mutual reliance of event and membership data and the use of CRM functionality to deliver advantages for managing relationships, and benefits for your event attendees and for your whole organisation.
Mini Masterclass I 1hr 30 mins
More details >>

Each on-demand Masterclass includes videos, support documentation, and a online forum where you can discuss issues with the tutor asynchronously.

Testimonials

“This course goes through all aspects in a clear and concise way and, although I have organised several conferences now, I still learned a lot and am looking to implementing what I learnt in the future.”  -
Communications & Marketing Manager, Chartered Institute of Linguists

"A great course packed with really detailed and useful information, a lot to take away from this course. The teaching and support from Lynsey throughout was excellent." 
Chief Executive Officer, Association for NLP International

"It was incredibly helpful in helping me understand the benefits of using the CRM system to its fullest potential.  I will be going back a reviewing how ours is set up!" 
Communications & Membership, Environmental Services Association

"The course was incredibly useful and I found the online element brilliant. It not only allowed you to learn from home, but also offered interaction with other Associations…win-win situation all round." 
Business Development Manager, Civil Air Navigation Services Organisation

If you have any questions or booking issues, please email me at sarah.frost@associationexecutives.org

With many thanks

Sarah

Sarah Frost
Events & Training Manager
Association of Association Executives