Japan is leading the way with technology and experience in hybrid events. The following case studies can be read in more detail on the Japan Convention Bureau’s website.
The 17th World Conference on Earthquake Engineering took place in Sendai in September. Postponed for a year, the organising committee decided to make the most of the situation so, rather than aiming to hold a conference that resembled an in-person event, they focused on creating new value in a hybrid format. |
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For example, presentations and video recordings submitted in advance provided the opportunity to add animated images and simulations, ensured they ran to time and could be made available early as well as for several months after the conference.
Another case study is that of the Union of International Associations (UIA) Round Table Asia-Pacific, held in a hybrid format for the first time in October. It brought together international delegates to an unprecedented showcase of online and in-person gatherings. |
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Led by the Tokyo Convention & Visitors Bureau, an online round table incorporated a platform that allowed attendees to navigate between the auditorium and the exhibition area while a Chatbox encouraged interaction.
Kobe-based iPresence provided avatar robots for each overseas speaker, which proved both entertaining and valuable aids to communication and allowed speakers to enjoy greater interactivity with in-person attendees.
Ensuring safety measures at in-person events was one of the top priorities at both events.
Read the full case studies here:
Discover the latest on Japan’s business events |
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