Hello Jeanette

This is your four-weekly update on our Masterclasses education programme.

We have eight different live masterclasses and another three that are available on-demand. Please review them and  forward to a colleagues who you think be interested.

The masterclasses are high-quality online education from recognised experts with practical advice, guidance and tips. This association specific education will enable you to enhance your organisation and the service your provide your members. 

If you don't see masterclasses that you or your colleagues need then tell us about it here.

Why not consider an "in-house" masterclass for your whole team? View the benefits >>

The Mini-Masterclasses are for 1hr 30 mins and One-day Masterclasses are held in two half-day sessions on separate days.  Members' prices start at GBP95.00. 

On-demand Masterclasses

The Blueprint for CRM
Demonstrating how best to consider CRM for your organisation from the business strategy viewpoint, the elements that make up CRM, and  introducing the 'Member Management Framework' to help understand the role of CRM.
Mini Masterclass  |  1hr 30 mins
More details >>

Intelligent Personalisation
Using data to achieve "right message, right person, right time". Organisations need to be as effective as possible in their communications and the experience provided to their stakeholders. Using data ‘intelligently’ for personalisation with CRM and Marketing Automation is the approach leading effective associations are taking to take full advantage of this for greater effect. 
Mini Masterclass I 1hr 30 mins
More details >>

Be a Data Detective
A forensic approach to member segmentation and maximising the data asset 
Mini Masterclass I 1hr 30 mins
More details >>

Each on-demand Masterclass includes videos, support documentation, and a online forum where you can discuss issues with the tutor asynchronously.

Testimonials

“This masterclass goes through all aspects in a clear and concise way and, although I have organised several conferences now, I still learned a lot and am looking to implementing what I learnt in the future.”  -
Communications & Marketing Manager, Chartered Institute of Linguists

"It was incredibly helpful in helping me understand the benefits of using the CRM system to its fullest potential.  I will be going back a reviewing how ours is set up!" 
Communications & Membership, Environmental Services Association

"The course was incredibly useful and I found the online element brilliant. It not only allowed you to learn from home, but also offered interaction with other Associations…win-win situation all round." 
Business Development Manager, Civil Air Navigation Services Organisation

You may also be interested in:

COVID-19 has shaken everything we knew about coming together as communities, learning, interacting, networking, and exchanging knowledge. In 2020, associations reacted to the situation to the best of our ability.

Now we need to plan hybrid - online with physical - for 2022, but there are still too many unknown variables in the equation.

Passes are available for the conference over the two mornings, either with or without one or two of the workshops.

If you have any questions or booking issues, please email me at sarah.frost@associationexecutives.org

With many thanks

Sarah

Sarah Frost
Events & Training Manager
Association of Association Executives