The UK’s leading event for the meetings and incentives industry kicked off with a singalong and a dance-off as part of its innovative education programme.

Louisa O’Connor, MD at brand experience agency Seen Presents, says B2B planners need to use the principles of designing a B2C experience.

More than three quarters (77 per cent) of planners recognise the importance of cultural elements as part of corporate events, says Barbican Business Events.

The Business of Events reviews the three major parties' manifestos - from an eventprof's perspective.

Following on from the consultancy’s launch in January the business is now working with Set Creative, Spiro, Ecoform, and Good Festival.