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Preparing for a new tomorrow, breathing new life into familiar places.

Distinctive Cultural Roots

Distinctive Cultural Roots and Modern Cities Combine for Unforgettable MICE Experiences.

South Korea is a land of paradoxical landscapes. Modern skyscrapers stand beside ancient temples, while delicious food can be enjoyed at Michelin-star restaurants and humble street food stalls alike. Gorgeous scenery contrasts with the contemporary lines of metropolises. The vibrant nightlife scene juxtaposes with the hard-work ethic of the Koreans during the day. All are easily accessible and reliably with quick public transit. Click below to read more.

Korea is calling!

As international restrictions eased on April 1 Korea has enjoyed a welcome demand from international visitors. The 'Korea is Calling' campaign has driven demand for Korea as a popular MICE destination. To find out more please contact korea@hillsbalfour.com

The optimal incentive destination

Why Korea Is Garnering Merit as the Optimal Incentive Travel Destination

Recognizing great potential in the currently rising “New Korean Wave,” the Korean tourism industry is developing and offering new tourism products for a more vivid experience of Korea, including tours of its cultural heritage structured to tie into familiar themes from K-pop, and activities where they can experience and purchase Korean beauty and food products.

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Regional Guide for MICE of this Month

Discover Gyeonggi. Home to many historical and cultural sites, Gyeonggi-do is also blessed with a splendid natural environment that features beautiful mountains and rivers. Gyeonggi-do Province offers a great geographical location with its close proximity to Seoul and with amazing facilities. KINTEX is the largest exhibition and convention center in Korea and with 108,566㎡ of exhibition space and 40 meeting rooms hosts 1,100 MICE events a year. The Suwon Convention Center is located next to Gwanggyo Lake Park and with the park’s beautiful scenic view, the SCC always puts environment on its top priority.

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10 reasons to choose Korea

Korea is one of the most spirited and colourful countries in the world. In the short time following its dramatic and impressive development, it has managed to maintain the delicate balance between preserving its impressive history and tradition whilst embracing all the conveniences and technology of the modern world. Each month we bring you a different reason:

3: Easy & convenient access

Discover a New World of Bleisure Travel in Korea

Read what Business Traveller have written about Korea as the one-stop bleisure travel solution

Explore recent case studies to witness how events excel in Korea

14th World Congress of the Organization of World Heritage Cities

International Union of Architects Seoul World Congress

London Office Contact:

Yeeun Lee

Marketing Coordinator
London Office

3rd Floor, New Zealand House, 80 Haymarket, London SW1Y 4TE

T. +44 (0)207 321 2535 (ext. 206) E. pr@gokorea.co.uk

Hills Balfour Ltd

58 Southwark Bridge Road

London, Industry Supplier SE1 0AS

United Kingdom

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