No images? Click here Setting up an association is relatively simple, the biggest challenge of course is to keep it running, cover its expenses and offer strong assets to its members... these days, associations have to wear the mantle of content providers, industry experts and information managers... without forgetting the community they serve! Associations need to apply a new playbook ready to run through a crisis period, working closely with their members to align experiences with the wider community, and connections through their technology stack and innovative tools. In this 1st April newsletter, we showcase some examples of how your association can align its strategic objectives with a destination, expand its revenue streams and reveal new sustainability criteria for MICE events. How to Drive Delegate Attendance Through SustainabilityAs delegates place growing significance on the sustainability of a conference or destination, event organisers can inspire attendance through a dedication to eco-friendliness. Nicole Walker, Managing Director of Arinex lists six ways to showcase this commitment... GSTC to Develop New Criteria with Support from SingaporeThe Global Sustainable Tourism Council, with support from the Singapore Tourism Board, is developing a new Criteria for MICE events. The GSTC MICE Criteria will serve as the global sustainability standards for both industries. How Associations Can Leverage and Optimise Revenue?Managing an association is a complex task, comprised of many elements. In this article, several World PCO Alliance partners share their views on the topic of revenue streams, and some insight on how associations can explore and leverage alternate sources of income. The UEG Week 2023 in Copenhagen: What do They have in Common?Digestive health will be in the spotlight next year with European Gastroenterology Week 2023 taking place in Copenhagen, once again bringing together gastroenterology professionals from across the continent. City DNA Conference Invites Industry Professionals to SofiaIt is of vital importance to demystify hidden topics and make the most of the collaborative advantage to address them. The next City Destinations Alliance’s International Conference “The Elephant in the Room” will be held in Sofia on April 19-22, 2023. Wellington Welcomes Five New Ambassadors to its Advocate NetworkWellington is continuing to build its advocate programme with a group of academics and association members to support the city in attracting international conferences, with the addition of 5 new ambassadors in key fields from health to earth science. HQ #108: "Association Legacies" featuring: - Melbourne and Perth: Moving Towards Significant Events - BestCities 2022: Fresh Perspectives on Legacy Impacts in Vancouver! - Euromic: “The number one criteria is human connection.” - CECE: “A smart business leader understands that only diverse teams lead to success.” |