No images? Click here Competition across the global MICE industry is starting to kick in, and it is making this event world increasingly distinctive and well-defined: big on innovation, Luxembourg is attracting new startups to its tech environment; both Seoul and Prague continue to develop their profiles as hybrid benchmarks; and Estonia is promoting itself as modern and sustainable city for business events. This and much more in your HQ Magazine... Luxembourg: Big on Innovation, Strong in Key SectorsLuxembourg is booming thanks to the country’s key sectors which are attracting startups, talent, and innovators from around the world. Once known for steel production, the country is getting big on innovation and R&D. Choose Estonia for Your Next Event: It is About Time!Backed by an advanced and sustainable society, Estonia is a new and innovative destination with high quality business hotels, major attractions and venues within walking distance. Looking for a fresh destination in Northern Europe? Seoul Grows into a Global Hybrid Destination with ICCASeoul has successfully carried out the hybrid programmes of the 2021 ICCA Congress being its hybrid epicentre for two consecutive years. The profile of the city as a global hybrid meeting place will continue in the next two congresses. Hybrid Round Table Europe of the UIA Heads to PragueThe 14th UIA Round Table Europe, which will be held at the Prague Congress Centre, is planned to take place in hybrid format, providing a comfortable option for delegates who cannot attend the event in person.Thailand: A Handful of Projects, a Mind Full of Ideas!Thailand did not stand still during the pandemic. The whole community embraced the setback and chose to focus on the future. Facilitating success through education and connecting global opportunities remain key drivers. Marco D'Eramo: “We are all tourists sneering at other tourists”At HQ, we like to talk about the MICE Industry as something disjointed from the larger tourism industry. But we're always open to different points of view, so we decided to interview the Italian journalist, Marco D'Eramo. No. 101: Let's talk about Data, shall we?In this issue, we set off the importance that data management has on the effectiveness and everyday life of associations, MICE bureaus, DMO's and all professionals that fill our industry. We have two exclusive interviews with the German Convention Bureau's new groundbreaking project, Future Meeting Space, and the European smart cities network, Sharing Cities... |