Hello Jeanette

This is your four-weekly update on our Masterclasses education programme.

Please review them and also forward to any colleagues who you think may be interested.

The masterclasses are high-quality online education from recognised experts with practical advice, guidance and tips. This association-specific education will enable you to enhance your organisation and the service you provide your members. 

If you don't see masterclasses that you or your colleagues need then tell us about it here.

Why not consider an "in-house" masterclass for your whole team? View how this could work >>

The Masterclasses are for 2-3hrs and One-day Masterclasses.

On-demand Masterclasses

The Blueprint for CRM
Demonstrating how best to consider CRM for your organisation from the business strategy viewpoint, the elements that make up CRM, and  introducing the 'Member Management Framework' to help understand the role of CRM.
Mini Masterclass  |  1hr 30 mins
More details >>

Intelligent Personalisation
Using data to achieve "right message, right person, right time". Organisations need to be as effective as possible in their communications and the experience provided to their stakeholders. Using data ‘intelligently’ for personalisation with CRM and Marketing Automation is the approach leading effective associations are taking to take full advantage of this for greater effect. 
Mini Masterclass I 1hr 30 mins
More details >>

Be a Data Detective
A forensic approach to member segmentation and maximising the data asset 
Mini Masterclass I 1hr 30 mins
More details >>

Integrate your Events system and CRM
Establishing  the importance of integration as part of your strategy, to build and grow your events. You will be introduced to the mutual reliance of event and membership data and the use of CRM functionality to deliver advantages for managing relationships, and benefits for your event attendees and for your whole organisation.
Mini Masterclass I 1hr 30 mins
More details >>

Each on-demand Masterclass includes videos, support documentation, and a online forum where you can discuss issues with the tutor asynchronously.

Testimonials

“This course goes through all aspects in a clear and concise way and, although I have organised several conferences now, I still learned a lot and am looking to implementing what I learnt in the future.”  -
Communications & Marketing Manager, Chartered Institute of Linguists

"A great course packed with really detailed and useful information, a lot to take away from this course. The teaching and support from Lynsey throughout was excellent." 
Chief Executive Officer, Association for NLP International

"A fascinating and well-informed insight into the world of digital marketing." 
Chief Executive Officer, Department for International Trade

"It was very interesting & the tutor was great – engaging, encouraged engagement from us, it felt informal but constructive and I’ve taken a lot away." 
Head of Awards, British Academy of Songwriters, Composers and Authors

If you have any questions or booking issues, please email me at sarah.frost@associationexecutives.org

With many thanks

Sarah

Sarah Frost
Events & Training Manager
Association of Association Executives