By approaching the end of the year, we have already learned how to normalise our lives and work with the"elephant in the room" called Coronavirus.

HQ’s October edition present the MICE industry perspective,
after a very strange summer for everybody.

PCOs, DMOs, event professionals, service providers, bureaus and associations had to adapt to new circumstances, resume their working cycles and engage with a whole new system - in which technology is king and innovation is a constant. Virtual events are definitely here to stay and this has enabled a very wide discussion in our industry about what tools, strategies and resources to use in a new hybrid Era.

We searched for new examples of coexistence with social distance in our section, Coronavirus Vs MICE. We spoke with the CEO of the European digital association ALL DIGITAL, the Swiss congress experts CONGREX and the innovative matchmaking platform CONFERLI. 

In addition, we attended and reported from several webinars and virtual events that have stood out in recent times for putting the theme of smart meetings industry on the table.

And we also have our regular partners, with their association insights.

Don't miss this excellent issue of your favorite Association Magazine!